AMC to offer 50% off tickets on Wednesdays starting this summer

New York CNN AMC Theatres the world s largest theater chain will be offering even more discounts to moviegoers starting this summer Beginning July the movie theater chain will offer off adult movie tickets on Wednesdays for those part of the AMC Stubs rewards effort AMC already offers discounted tickets on Tuesdays for Stubs members which will continue the company disclosed Movie theaters had been battered by dual Hollywood strikes and the rapid rise of streaming services as well as the Covid- pandemic which effectively shut down movie attendance AMC has also faced increasing competition from smaller more luxurious options like IPIC Theaters and Alamo Drafthouse AMC made a number of changes to stay afloat such as revamping in-theater offerings and investing in concert films Although there s been a resurgence at the box office the theater giant s US attendance of late fell more than in the first quarter of compared to the year earlier CEO Adam Aron called the drop an anomaly that has already corrected itself in an earnings call last week Realistically we could not afford to have made this change to our ticket pricing strategy until the box office presented true signs of sustained recovery Aron reported in a release Monday He commented the April and May box office numbers have been booming a trend that he expects to continue for the rest of the year Paul Dergarabedian senior media analyst at Comscore noted the deal is coming at an auspicious time with the upcoming summer box office approaching July s releases include Superman and Jurassic World Rebirth The excitement and anticipation that surrounds the upcoming slate on the big screen will make a midweek bargain option a huge winner for AMC and most of importantly for moviegoers who with so several movies on their must see list will appreciate the discount and come back for more over the coming weeks he noted Aron disclosed that Tuesdays have selected of the highest movie attendance of the week Though premium movie theater experiences like IMAX and Dolby Cinema cost more AMC explained the discount will also apply to those on the base ticket price And the off deal may exclude certain movies or holidays AMC didn t indicate how long the promotion would run or if it s a permanent change It is free to join the basic AMC Stubs Insider scheme which at this time has over million members at all levels